Reno-Sparks Open StreetsBranding, Featured, Illustration, Photography
Reno-Sparks Open Streets
Challenge 1. Identity
Challenge 2. Positioning
Challenge 3. Conceptual Photography
Challenge 4. Advertising
CLIENT: Washoe County Air Quality Control
The challenge in rebranding Reno Open Streets was to include another city, Sparks, and make it more approachable. The former logo instilled a static corporate identity and was not reaching the audience in a playful manner. The Open Streets, known as a cyclovia is an event where the core urban areas of each city is shut down for one day for citizens to play in the streets. We brought to life, an illustrated dream-world of playful scenes using chalk and aerial photography. The campaign covered print, social media, and received tremendous feedback from the client and community.